Successful HTML email marketing campaigns and Lotus Notes issues

by

Andrei Smith

As the online world changed in the nineties from informational to commercial and highly competitive, marketers embraced the new technology and the need has arisen to send graphically appealing newsletters and marketing messages. You have only seconds to capture attention, and the right picture will grab quicker than the right copy, as they say, “a picture can be worth a thousand words”. Just ask your clients if they would use plain white paper, rather than letterhead, to send an offline message to prospects and customers.

Today, the vast majority of all email clients can render (that is, display) HTML emails fairly well. Notable exceptions are older versions of Lotus Notes and pre AOL pre version 6.0. So whereas a few years ago the answer to the question was rather complex, today it really comes down to message purpose, subscriber preference and multipart messaging. Studies show that roughly 95 percent of commercial messages sent today are sent as Multi-Part MIME.

Multi-part MIME is an older protocol that allows you to send both text and HTML versions of an e-mail in a single package, kind of like a sandwich. The recipient’s e-mail program then displays the HTML version, if it is capable of reading that, or the text version, if it is not.

MIME stands for Multipurpose Internet Mail Extensions and is an internet standard for the format of e-mail. Virtually all human written Internet e-mail and a fairly large proportion of automated e-mail is transmitted via SMTP MIME format. SMTP stands for Simple Mail Transfer Protocol and if nothing else, you’ll learn a few more acronyms if you stick around. Internet e-mail is so closely associated with the SMTP and MIME standards that it is sometimes called SMTP/MIME e-mail.

Folks, while nobody can really agree on numbers and stats, we all agree on this: HTML Email Doesn’t Work Properly for Millions of Recipients.

HTML email breaks in a wide variety of email inboxes. This isn’t due to your creative abilities or lack of HTML knowledge – it’s due to the fact that the email client your recipient views your email in routinely breaks your message.

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I feel like this is worth defining, as I know a lot of people get very scared when we talk about clients and servers, but will not admit it. An email client (some “big picture” folks also call it Mail User Agent) is nothing but a computer program that is used to read and send e-mail, such as Outlook, Lotus Notes, Thunderbird, etc. A mail server (also called a Mail Transfer Agent or MTA, or a mail exchange server) is a computer program that transfers electronic mail messages from one computer to another. Most of the time, since nobody has time to learn all the acronyms and terminology coined by those “big picture” people, we are used to know a mail server as the entire contraption (wires and all) that runs the program.

Depending on the email system, your HTML images may be blocked so recipients see a blank white box and/or your live hotlinks may not work properly. AOL 9.0, Outlook 2003, and Gmail are most infamous for blocking and/or breaking HTML, “for security reasons”.

Another big offender for not letting HTML through is Mel, the guy that works in the corporate IT department. Many corporations have IT departments who can’t wait for the day when all attachments and all HTML emails are eradicated. That is because in their world, anything that is not pure text is spam, virii, worms, trojans, spyware, adware, pure evil(ware) that makes mailboxes grow and users growl. As a consequence, most of those cubicle inhabitants – the end users – who have to sign a hundred page policy before they start getting busy on those corporate e-memos, are unable to view and/or send HTML messages, whether the feature is turned off at a server level, or on their computers.

Everything else aside, there is no bigger offender here on Earth than Lotus Notes. Lotus Notes is notorious for its refusal to handle Multi-Part MIME the same way the rest of the civilized world does.

For your amusement, here is a definition of Lotus Notes that was created by one of those “big picture” executives: “Lotus Notes is a commercial workflow and groupware software package that also provides application developers an environment for quickly creating cross- platform client/server applications”. Still with me? Don’t be scared. For the purposes of this article, Lotus Notes is an email client. Ok?

If you work for a company that uses Lotus Notes as the email system, don’t even think about sending newsletters other than in text form from it. Besides the fact that as a general rule, I always recommend to marketers the use of a professional permission based email marketing service, in the Lotus Notes case you just have to.

If you communicate to the B2B market, particularly large professional services firms, large lawfirms, many Global 2000 companies, HTML email compatibility will be a thorn in your side, as a lot of these companies use Lotus Notes.

The issues include:

– Older versions of Lotus Notes (under R5) convert HTML emails to a Lotus Notes Rich Text format. Lotus Notes versions under R5 also do not recognize Multi-Part MIME messages (HTML and text combined in a single email).

– Some companies may be deploying later versions of the Lotus Notes client, i.e., R6, but using an older version of Lotus Notes/Domino server such as 4.6. In this example, the recipient’s email client would also render an HTML message incorrectly.

So for a recipient to view a properly rendered HTML email, a company must use both the Lotus Notes client and server of R5 and above.

Here are some quick tips you can take if you have a significant Lotus Notes subscriber base:

1. Include a link at the top of HTML emails named “View Web Version” or something similar. The link sends recipients to a web hosted HTML version of the email (either on the email technology provider’s server or the sender’s server).

2. Also include an “Update Preferences” link and provide a web site update form that then enables recipients to choose to receive Text rather than HTML.

3. Create complete Text versions for those who prefer not to receive HTML or cannot view HTML.

4. On opt-in forms, include an option to receive a Text version and potentially list tips (i.e., “If you are using Lotus Notes versions below R5, select Text”).

In conclusion, I will say it again: Folks, don’t try this at home. Instead, always outsource email marketing to one of the many professional services. Advantages are: No blacklists and established relations with the major ISPs, ensuring maximum deliverability (plus, you don’t want to be called a spammer and banned from everywhere). They also make it easy to create, send, and track permission-based email, have advanced reporting, message scheduling, the ability to create unlimited lists, bounce back handling (extremely important), subscription management, newsletter templates and many other major industry-standard features. The service I use for my company can be tried free for 15 days, here: http://www.bsleek.com/emailmarketing/

Andrei co-owns bsleek – http://www.bsleek.com a site that specializes in web hosting, design, promotional items, printing, CD presentations, tradeshow displays, corporate identity marketing and more. Andrei has amassed an extensive technical knowledge and experience through his career as the CIO for a major travel management company and through his past careers in military research, data acquisition and aerospace engineering. He also consults for http://www.trinityinvestigations.com, a New York based PI firm.

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Successful HTML email marketing campaigns and Lotus Notes issues

Friday, January 1, 2016

A fire broke out at a high-rise hotel in Dubai, United Arab Emirates (UAE) last night, apparently involving a large portion of the hotel. A crowd had gathered around The Address Hotel for the New Year’s celebration, but they were evacuated due to the fire. The cause of the fire was unclear, and there were conflicting reports on the number of people injured.

A thick column of smoke rose up from the hotel, and two large explosions occurred during the fire. The smoke obscured the nearby Burj Khalifa tower, the tallest building in the world, according to Nadia Huraimi, a BBC correspondent in Dubai at the time, even though the tower was brightly illuminated.

Witness reports said the fire caused people to run away in panic. Firetrucks were dispatched to the hotel, and according to what officials said at 11 p.m., the fire had mostly been controlled. Despite this, the fire continued past midnight. Officials said guests at The Address would be given accommodation at other hotels.

Reports on the number of people injured were conflicting. While officials said the fire injured sixteen people, lightly for the most part, an anonymous medic told Reuters the fire injured at least 60.

Despite the fire, a fireworks show for New Year’s continued as planned at the Burj Khalifa even as the hotel burned.

Retrieved from “https://en.wikinews.org/w/index.php?title=Fire_breaks_out_at_Dubai,_United_Arab_Emirates_hotel_on_New_Year%27s_Eve&oldid=4164579”

Wednesday, April 2, 2008

“Localization of ‘SEMI Safety Guideline'”, executed by Safety and Health Technology Center of Taiwan (SAHTECH) and supervised by Semiconductor Equipment and Materials International (SEMI), was announced today in Hsinchu, Taiwan.

This localization included several fields on health and safety of semiconductor manufacturing, certification testing on electrical devices, evaluations on fire or natural diseases, and environmental issues on semiconductor manufacturing devices, etc.. Companies and manufacturers from the semiconductor industry also paid more attentions on this guideline because issues on carbon-savings, earthquakes, fire diseases, and environment-efficiencies were included into this guideline.

This [safety] guideline was originally promoted by SEMI since 1975 and was set up according to industry infrastructures in Europe, America, Korea, Japan, and Taiwan. Currently, its standards from the S1 to S25 was completely ruled by several world-class executives in semiconductor industry, and the S26 standard for FPD industry, proposed in Taiwan, was also in several arrangements with the other countries.
The semiconductor industry is a high-value industry in every country. If a fabrication plant (fab) was vandalized with fire or earthquake, how will a company decrease its lossless after a disease? As of some examples from the other countries, several companies didn’t pay more attentions on devices’ safety and finally got a damn trouble on counting lossless after a disease. By the way, voltages on electric using will take effect on energy especially the wasting of CO2. We [the semiconductor industry in Taiwan] hope this announcement will drive on global safety standards.
Generally, the designs of a fab will take effect on possibilities when a disease take place in, and its scale will chain much wasting on manufacturing devices and materials. For example, when using fluorine in a fab, a company would consider using a gas tank car rather than a steel bottle. But due to environment and carbon-saving issues, some evaluations should be tested in a fab.

On the other side of the incoming trade show of 2008 SecuTech Expo, scheduled after 2 weeks at Taipei World Trade Center, not only main fields on security devices, information security, and fire & disease preventions, the digital monitoring will be a hot topic in security industry. For applications on fire & disease preventions, because its issues contained industrial applications and ESH (Environmental, Safety & Health) managements, if a company want to decrease the ratio of fire disease or earthquake, companies from safety and related industries should pay more attentions on disease preventions.

Retrieved from “https://en.wikinews.org/w/index.php?title=SAHTECH,_SEMI,_and_Semiconductor_Industry_to_promote_%22SEMI_Safety_Guideline%22_in_Taiwan&oldid=626148”

Monday, August 23, 2010

Chicago Cubs manager Lou Piniella announced Sunday that he will retire from Major League Baseball after almost fifty years of coaching, managing, and playing the sport.

Piniella’s announcement came after the Chicago Cubs lost to the Atlanta Braves 16-5 at the Cub’s Wrigley Field. The 66 year-old Piniella said that he was retiring because of family issues. For much of the 2010 MLB season, Piniella’s 90 year-old mother has been ill.

“This will be the last time I put on a uniform. This has been very special for me. I’ll go home, do what I have to do there…and enjoy my retirement,” said Piniella. “My mom needs me at home; she hasn’t gotten any better since I’ve been here. In fact, she’s had other complications. Rather than continue to go home, come back…It’s not fair to the team, not fair to the players. The best thing to do is to step down, go home and take care of my mother,” he added.

During his 18 year career as a player, Piniella logged 1,705 hits. As a manager, he also won 1,800 games over the course of 23 years. Mike Quade, The Cub’s third-base and outfield coach, will be Cubs manager for the remainder of the 2010 season.

Retrieved from “https://en.wikinews.org/w/index.php?title=Lou_Piniella_retires_after_fifty_years_of_baseball&oldid=3996502”

By Rita Barzilay

When I first heard about the LifeWave Weight Control Patches, I couldn’t stop wonder how do they work? Are they really effective in weight reduction?

The many websites on the net claiming SP6 Patches to be an easy weight loss system got me curious. It sounded miraculous and I really wanted to find out more about it, get a first hand impression.

I am not here to tell you a story of “how I used LifeWave’s SP6 weight control Patches and lost 20 Lbs” — I am here to plainly explain how they work in a simple, easy to understand manner.

LifeWave’s concept of non-transdermal patches, with nothing being absorbed in the body, nothing to swallow or intake in any way, sounded magical and nearly science fiction to me.

Researching and experimenting with SP6 Patches I learned that the SP6 Appetite Control patches are based on the principles of acupressure, an ancient Chinese Medicine principal. According to Acupressure, stimulating specific points on the body can be used to balance and control appetite as well as treat a variety of other ailments. Acupressure had been used for thousands of years and western science had accepted it many years ago too.

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The human brain contains a region called the hypothalamus, which is in charge of the feeling of hunger among numerous other functions. Being able to apply pressure to the acupressure points corresponding with the hypothalamus is causing it to reduce the feeling of hunger and even cravings.

LifeWave scientists, inventors of SP6 weight control patches claim that by using these patches we may experience better control and regulation of appetite and even reduce food and sweets cravings.

Being able to control the appetite naturally results in weight loss, especially if cravings are reduced.

When I understood how LifeWave’s SP6 patches work – It makes sense to me But even after the research and simple explanations, I was still skeptical, thinking this sound too good to be true. Still I had nothing to lose but a few Lbs and the understanding that acupressure is known to be a safe therapeutic method combined with the knowledge that nothing would be absorbed into the body I gave LifeWave’s SP6 patches a try.

Along with the patches I received a detailed chart and instructions for patch placement. I went along with them and placed the SP6 patches on the spots indicated by the chart and my personal experiment got on the way. Results were soon to follow and were quite impressive.

Just think:

No pills or drugs are involved. No side effects. No harm can be done to your body and health. Easy to use. I would say it is safe to try them yourself.

My purpose here is to encourage you NOT to trust researches performed by LifeWave company itself and not even listen to other users’ testimonials check things out yourself. Experience SP6 Patches personally and notice their effect on you.

If you have been trying endless weight loss programs it may be wise to give this one a try. You may be surprised just as I was.

Find the nearest LifeWave distributor and get yourself a 1 week trial package. One week would be enough of an indicator and a pretty good personal experiment.

The results may surprise you too.

About the Author: For full story about LifeWave Patches watch the flash video

HERE

. For more information and tips visit:

Lifewave-Health-patches.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=198169&ca=Wellness%2C+Fitness+and+Diet

Cisco sues Apple for iPhone trademark

September 26, 2022 4:32 pm | No Comments

Friday, January 12, 2007

The iPhone only made its appearance as a prototype and there have been controversies aroused.

The dispute has come up between the manufacturer of the iPhone (which was presented on Wednesday for the first time) — Apple Inc. — and a leader in network and communication systems, based in San Jose — Cisco. The company claims to possess the trademark for iPhone, and moreover, that it sells devices under the same brand through one of its divisions.

This became the reason for Cisco to file a lawsuit against Apple Inc. so that the latter would stop selling the device.

Cisco states that it has received the trademark in 2000, when the company overtook Infogear Technology Corp., which took place in 1996.

The Vice President and general counsel of the company, Mark Chandler, explained that there was no doubt about the excitement of the new device from Apple, but they should not use a trademark, which belongs to Cisco.

The iPhone developed by Cisco is a device which allows users to make phone calls over the voice over Internet protocol (VoIP).

Retrieved from “https://en.wikinews.org/w/index.php?title=Cisco_sues_Apple_for_iPhone_trademark&oldid=4601674”

Tuesday, February 10, 2009

Tim Hortons, a popular Canadian express coffee and doughnut chain, has announced that they will be co-branding with another popular chain, Cold Stone Creamery, an American ice cream parlor chain.

The deal includes a total of 100 new stores, at CA$121,690 (US$100,000) each. Each company will have 50 stores that they will build as, or convert into, dual-operation franchises. Each of the 50 stores will offer menus from each company and be located in 7 states, mostly in the Northeastern U.S..

Executives at Tim Hortons believe that mixing the two together is perfect because Tim Hortons makes most of their profit in the morning, while the Creameries are more popular in the evening. The idea proved successful when tested for three months in Rhode Island, in two different stores.

“We’re very excited about the complementary daypart piece. It’s something unique in what we see from a co-branding perspective,” said Tim Hortons chief of operations, David Clanachan. Construction has already started and stores are expected to open in May.

Tim Hortons was founded by Canadian ice hockey player Tim Horton. The first store opened in Hamilton, Ontario in 1964. In July of 2007, there were over 2,700 locations in Canada and 500 in the U.S.. Cold Stone Creamery was founded in 1988 in Scottsdale, Arizona. There are over 1,400 operation, in locations such as Japan, South Korea and the U.S..

Retrieved from “https://en.wikinews.org/w/index.php?title=%27Tim_Hortons%27_coffee_shops_to_go_%27Cold_Stone%27&oldid=1220965”
See the discussion page for instructions on adding schools to this list.Tuesday, September 13, 2005

NAICU has created a list of colleges and universities accepting and/or offering assistance to displace faculty members. [1]Wednesday, September 7, 2005

This list is taken from Colleges offering admission to displaced New Orleans students, and is intended to make searching easier for faculty, graduate, and professional students.

In addition to the list below, the Association of American Law Schools has compiled a list of law schools offering assistance to displaced students. [2] As conditions vary by college, interested parties should contact the Office of Admissions at the school in question for specific requirements and up-to-date details.

The Association of American Medical Colleges is coordinating alternatives for medical students and residents displaced by Hurricane Katrina. [3]

ResCross.net is acting as a central interactive hub for establishing research support in times of emergency. With so many scientists affected by Hurricane Katrina, ResCross is currently focused on providing information to identify sources of emergency support as quickly as possible. [4]

With so many scientists affected by Hurricane Katrina, ResCross is currently focused on providing information to identify sources of emergency support as quickly as possible.

Physics undergraduates, grad students, faculty and high school teachers can be matched up with housing and jobs at universities, schools and industry. [5] From the American Association of Physics Teachers, the Society of Physics Students, the American Institute of Physics and the American Physical Society.

If you are seeking or providing assistance, please use this site to find information on research support, available lab space/supplies, resources, guidelines and most importantly to communicate with fellow researchers.

The following is a partial list, sorted by location.

Alabama |Alaska |Arizona |Arkansas |California |Colorado |Connecticut |Delaware |District of Columbia |Florida |Georgia |Hawaii |Idaho |Illinois |Indiana |Iowa |Kansas |Kentucky |Louisiana |Maine |Maryland |Massachusetts |Michigan |Minnesota |Mississippi |Missouri |Montana |Nebraska |Nevada |New Hampshire |New Jersey |New Mexico |New York |North Carolina |North Dakota |Ohio |Oklahoma |Oregon |Pennsylvania |Rhode Island |South Carolina |South Dakota |Tennessee |Texas |Utah |Vermont |Virginia |Washington |West Virginia |Wisconsin |Wyoming |Canada

Retrieved from “https://en.wikinews.org/w/index.php?title=Colleges_offering_admission_to_displaced_New_Orleans_graduate_students&oldid=4617834”

To tell or not to tell? This is the question that comes to every woman’s mind when she knows about her pregnancy. Many moms-to-be prefer to keep their pregnancy secret for at least the first trimester, whatever the reason. If you’re still not ready to share the good news with the world, here are 11 smart ways to divert watchful eyes away from your growing bump during the early days of pregnancy.

#Wear Bold Patterns to Distract the Eye

The busier the outfit, the better you can hide your bump! The proven way to make it difficult for people to see any bump you might have is to ‘camouflage’ yourself with bold prints/patterns and colorful clothes. Horizontal stripes, florals, polka-dots, plaid, or animal, they all are perfect for drawing attention away from your growing belly.

#Avoid Form-fitting Clothing

If you’re not ready to show off your baby bump, avoid wearing tight shirts, dresses, and pants. Instead, stick with loose, ruffled, or flouncy clothes to disguise your changing shape. You can try a flowy tunic or a blouse with side-ruching. Empire-waisted tops or dresses, which cinch underneath the bust, are also a great way to conceal your baby bump. In colder weather, you can wear oversized, slouchy sweaters to hide your bump in style.

#Balance Your Outfit

Always pair loose tops with form-fitting bottoms. This will help keep your outfit proportional for a slim and streamlined look. If you wear something baggy on the bottom, it can make you look ten pounds heavier. For instance, instead of putting on a slouchy top with baggy pants, you should try wearing a baggy tunic with a pair ofcomfy maternity leggings to disguise the burgeoning bump.

#Wear a Scarf

When draped strategically, scarves can be a great way to disguise your new curves. They are too easy to pop on and make you look leaner. Throw on a long, oversized scarf or shawl and let it hang down over your growing belly. Blue and black scarves are ideal for creating an extra slimming effect, while brightly printed ones add a pop of color to your look.

#Wear Attention-seeking Accessories

Distraction is key when you’re trying to hide your burgeoning bump, and accessories are a perfect way to take the viewer’s attention off your midsection. Use bright or colorful accessories, such as a bold statement necklace, a big pair of hoop earrings, and large bags to create a new point of focus for your outfit.

#Drop Your Neckline

You don’t need to show abundant cleavage, but revealing a little dcolletage can divert the viewer’s attention from your bump area. Consider tryingmaternity tops and shirts with V-neck, boat neck, and scoop neck styles.

#Layer Up

Layers are probably the easiest and most effective way to conceal your baby bump. Adding volume to your outfit, layering clothing such as sweaters, cardigans, blazers, jackets, and dresses draws attention away from your emerging pregnancy curves. The more layers, the better, and if it’s winter or autumn, then you’re in luck. Go with a size larger than what you usually wear, and it won’t show that your belly is pooching out.

#Wear Maxi Dress & Floor Length Gowns

These attires are perfect for hiding a baby bump that’s growing bigger and bigger.Loose-fitting maternity dresses and gowns are lightweight and offer plenty of room for your belly to expand. A-line, V-neck, and empire waist maxi dresses and gowns are excellent choices for every pregnant woman.

#Swith to Dark Colors

If strategically placed over your bump, dark-colored outfits can keep your pregnancy a secret to observers. Creating less shadow for a more flattering look, dark colors such as Black and Navy Blue makes you look skinnier. So, try to wear dark colors to hide your baby bump naturally.

#Wear Maternity Jeans & Trousers

If you’re the kind of woman who lives in jeans, there should be no reason to give up on these most flattering, versatile, and durable off-duty bottoms. All you need to switch tofour-way stretchy maternity jeans that come with an attached stretchable cotton jersey panel to support and cover your growing belly. You can team up them withflowy maternity Kurtas and Kurtis to achieve a bump-concealing look.

#Try Wrap Dresses

Wrap dresses prove to be a lifesaver for pregnant women as the fit can be readjusted by securing the dress tie. Wear a wrap dress made up of cotton jersey or other stretchy fabric, and you’ll be able to hide your coming-out bump successfully. The best thing about wrap dresses is that you can wear them after pregnancy as well.

Wednesday, August 24, 2005

Brampton, Ontario woman Wendy Grant, 41, is facing 234 charges of double-doctoring after obtaining prescriptions for 6000 pills. The Ontario Provincial Police also charged her with fraud charge after allegedly obtaining false prescriptions for a narcotic, that werefraudulently billed to the Ontario Drug Benefits Plan.

From February to May, Grant obtained pills from 28 doctors and 22 pharmacies in Peel and Halton regions.

The Workers’ Compensation Board of Nova Scotia defines “double doctoring” “as a situation where a [person] seeks or obtains a prescription for a controlled drug or narcotic from more than one doctor to treat the same condition for the same period of time.”

Retrieved from “https://en.wikinews.org/w/index.php?title=Canadian_woman_faces_234_counts_of_double-doctoring&oldid=434956”

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